Delilah - Go music video analysis

This music video is effective  because of the mysterious and edgy feel to the images that go hand in hand with the feel of the edgy, new music.

Mise-en-scene plays a key part in creating the right atmosphere/mood for this contemporary music video. The dull lighting and dark streets create the very urban feel to the image and therefore the music. This helps to construct an effective image for the relatively new artist as an urban artist and communicates to the audience what this song, and other songs from Delilah are going to be like, thus forming the basis of her star image.

Camera work is used to create an atmosphere/mood and therefore an effective music video through the use of mainly close ups and mid shots. This is effective because it creates a feeling in the audience of closeness with the audience and therefore the lyrics of the song. Editing is used to focus on the rawrity of the surroundings but also on Delilah so that the audience becomes familiar with her through the use of frequent cutting. This is effective because it creates an effective narrative for the lyrics of the song as well as a profile and familiarity with the artist.

Delilah’s part in the music video is performance based however the artist is not removed from the narrative. This is effective  because it keeps the video simple and combines the two elements of narrative and performance without jumping around too much.

The video is concerned with themes of love and breaking away and escaping from someone who is no good for you. This is put across in the video firstly through the images of streets. This evokes the inside the audience the notion of running away and escaping. Another way this is put across is through the visuals of dogs. These dogs are large and black and conform to the convention of guard dogs or make the audience feel that they would perhaps chase you. Finally over the should camera angles are used to make the audience feel like there  is someone prowling the area in pursuit.

This music video follows a lot of conventions for music of this genre as the overall effect of the images is an urban or grimey feel. However, I think that this video differs from other videos of its kind because the lyrics to the song contain a lot deeper meaning to other music in the particular genre, therefore creating a much more effective music video because of the ways that you can read into it.